Go to Market
Sales and Channel Development
Success in today’s global business world is about reaching customers where they are; with products and services that are as reliable and scalable as they are market changing, prices that define value, and delivery that’s timely and error-free. If you have or are part of a company with the size and capability to accomplish all this internally, then the only question is, “are you?”
If you own or are part of a company that does not have that global size, reach and capability, then how will you possibly differentiate yourself in the marketplace, let alone meet your investor’s ever increasing goals for revenues, profit and market share.
The BVM Group relies upon the experienced capabilities of executives who have run the sales and channels organizations of start-ups and multi-billion dollar companies. With an aggregate of hundreds of years of experience extending to all corners of the globe, BVM can call upon relationships that have been forged over time and proven in competition. In short, our experience comes not from books, but from figuring out what works, and what does not, by having done it.
Today, small competitive advantages don’t last, providing little more than fleeting moments of differentiation. Product advantages that used to be measured in years or months are now measured in weeks or days and finding ways to sell to and service your customers, at a time when they’re more likely across the world than across the street, has never been more difficult.
At BVM, we work with every department of your company in determining a Go-To-Market, customer centric model that plays to your strengths, mitigates your weaknesses, and differentiates you from your competitors. Whether using a direct sales force for those complex, multi-dimensional sales, personal relationship type sales that can drive decades long relationships, distributors, VARS, or Systems Integrators to dramatically increase market coverage and brand awareness, or a combination of them all, BVM can help you choose and integrate the proper mix of internal capability and external channel so that each and every one of your customers is being how, where, and in the manner they prefer.
And if execution is a concern, BVM is happy to make available to you and your company a number of deployment models which would have us take responsibility for the recruitment, deployment and successful management, (achievement of mutually defined goals and objectives, of both direct and indirect channel resources anywhere in the world.
Marketing and Marketing Communication
The BVM Group utilizes the knowledge and experience of partners and affiliates with decades of hands-on experience in the fields of Advertising and Branding, Service, B2B and Relationship based Marketing, Public Relations, Corporate and Media based Communications, Event Planning and Organization and Public Relations. With broad domestic and international experience, BVM professionals are unsurpassed at analyzing the needs and wants of your customers; what they want to buy: how, where, at what price and in what manner, and then working with the management team of your own company in devising strategies to deliver exactly that.
So whether working with your team in defining the, “Four P’s” of your Go-To-Market strategy, or with more newly emergent marketing concepts such as Personalization, (customizing your products for specific customer audiences via the internet), Customer Participation and input into the manner in which you go to market, Peer-to-Peer customer advocacy or Predictive Modeling of disruptive marketing programs, BVM has a competitive model to fit the needs of your company.
Web Site Design
In the area of Web Site Design and Development, The BVM Group brings to bear some of the industry’s premier capabilities in the fields of process and human interface design with the single minded goal of producing attractive, efficient, scalable and maintainable web sites and applications that cause sustainable customer awareness and differentiation in the marketplace.
BVM designed and executed web sites, working twenty four hours a day, seven days a week, year in and year out, have the ability to mold customer perception, stimulate sales, discourage competition and disseminate information, whether around the corner or around the globe.
Working closely with members of your own team, experts in design, consulting and technology work to create functional yet cost effective and timely solutions in fields such as Ecommerce, Customer Relationship Management, Web Services, Supply and Content Management, Sales Automation and Intranets and Portals just to name a few.
Starting with a complete and thorough evaluation of your business; its capabilities, successes, goals and objectives, BVM web designers work to capture a look and feel that is truly representative of your company and its capabilities; with intuitive interfaces, effective and communicative layouts, and an uncanny balance between the needs and expectations of both you and your customers. As such, a BVM designed web site is as much a gift to yourself as it is an investment in your company.
Additionally, and where circumstances warrant, BVM makes available cost effective deployment and support models designed to extend the growth, reach and profitability of already strained client resources. At BVM, exceeding expectations is more than a marketing message, it’s the core of who we are and the driving force in everything we do.
Corporate Identity, (Logo), Development
With more than two decades of experience in the fields of Corporate Identity, Logo and Trademark development, BVM makes available a staff of graphic arts and design consultants second to none. Starting with a complete and thorough evaluation of your business; its capabilities, successes, goals and objectives, BVM’s design consultants work closely with members of your own management team in the design of logos, trademarks, marketing images,
stationary and cards that are both distinctive and memorable in capturing the essence of all that has made your Company great.
Using cutting edge technology, the latest industry software, and a talent-filled reservoir of creativity and artistic excellence, design work by BVM is as much a gift to your own Company as it is an investment, working every minute of every day of every year to differentiate what you do and how you do it, from the remainder of the competitive marketplace.